Cindy wanted to share her sci-fi adventure stories with the children, just like the children wanted to hear them. With this fact in place, the children were perfectly happy to take on the ABCs. Their incentives may not be totally aligned, but they don't have to be fully oppositional either.
Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.
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