The Perfect Trip

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Brian is building something radically new here. He wants to scale the perfect trip. What are the essential ingredients that make a vacation truly memorable? It's a question he can't even begin to answer until he delivers it to at least one person. You're about to get a master class and handcrafting.

In honor of our five year anniversary of Masters of Scale, we're revisiting our first episode ever, featuring Airbnb's Brian Chesky.

If you want your company to truly scale, you first have to do things that don't scale. Handcraft the core experience. Get your hands dirty. Serve your customers one-by-one. And don't stop until you know exactly what they want. That's what Brian Chesky did. As CEO of Airbnb, Brian’s early work was more akin to a traveling salesman. He takes us back to his lean years — when he went door-to-door, meeting Airbnb hosts in person — and shares the imaginative route to crafting what he calls an "11-star experience.”

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