S2 Episode 14: Amanda, Kyle, Sangram: Your Go-to for GTM & Positioning to W.I.N
The Marchitect
00:00
The Role of the Chief Marketing Officer in the Go to Market Strategy
The role of the CMO is really to be at facility. They have access to so much data now almost 70, 80% of the budget. The ML is the person who actually could be to step back and say, you know what, where are we going? Let me let me create a plan. And that could be what's our next product we need to build or, you know, what type of cohort do we need to focus on? Kyle: I think all Go to Market strategy has involved the whole org, but really the customer side of it, I think, has aligned everyone in order to do a property.
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