Direct Mail

We like taking data from all kinds of enrichment sources and using that. There's a technology out there called smallbod, i think, is what it is. We're basically pulling in data from all kind of other third party services. Those are enveloped mailers, because they are things that we don't want like the public to see. And inside that mailer, i may say, congratulations on the new purchase of your home. But definitely all still really possible.