The Importance of a Value Prop Extension

Mooney: I think especially when you're in the position that Mo is in, which is just starting out, like it's imperative that the first product you launch, has some connection to the value prop of your content. With Crunch Labs, what's really cool, Mark integrates really well into his videos. Like, basically brings it up at the end of every single video. It's supernatural. And it's also a part of YouTube shopping. But talking about it is not something that has come as naturally for us. That's more on brand for us.