"The Cognitive Revolution" | AI Builders, Researchers, and Live Player Analysis cover image

Snowflake VP of AI Baris Gultekin on Bringing AI to Data, Agent Design, Text-2-SQL, RAG & More

"The Cognitive Revolution" | AI Builders, Researchers, and Live Player Analysis

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Switching costs and model stickiness

Baris notes prompt and integration investments create switching costs; customers rarely switch without strong gains.

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