The Importance of Nicknames in Leadership

This is particularly relevant now for me to talk about. Conversations that Brian and I have had about nicknames where he's pointed out to me that great leaders give people nicknames around. And what Jesus did was he found something great potential in somebody and called it out of them with predictive affirmation. So that's the next level for you is nicknames that actually call out something great in somebody not just make you laugh. But there was a well, there was an importance to nicknames early in the life of crossroads because there were two Brian's,. You know, Brian Tom Brian. The most people were getting confused.