I Don't Want to Be Just an Email Marketer

I think what people wrestle with is like, let's just take marketing, for example. They don't want to specialize in just one channel because channels kind of come and go faster and faster these days. I've always prided myself on being a generalist, but at the same time, I am starting to discover that it's better to be a really strong generalist. And it's just stronger that way.