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Why Exxon Is Wooing Retail Investors & Luckin Coffee Comes For Starbucks

Brew Markets

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Emerging Competition: Luckin Coffee vs. Starbucks

This chapter examines the emergence of Luckin Coffee in the U.S. and its challenge to Starbucks, focusing on Luckin's unique business strategies. It also reviews Starbucks' efforts to rejuvenate its brand and discusses the differing operational methods observed during a visit to a Luckin Coffee store.

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