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Nathan Phillips, Co-Founder and Chief Creative Office at Technology, Humans and Taste

#Kidtech

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Do You Think That Kid's Play Behavior Is Really Understandable?

When you're designing for a kid, it's like kids don't pay attention to anything unless it's fun. So grown ups who work with digital devices all the time are thinking almost in completely the wrong paradime. If i can't find my computer, i can use my phone, im. But when you choose baseball, there's no way you were going to choose a football, right? And most importantly, when a kid looks at it, have they ever seen it before? If the answer is yes, then do they always love to play with it?"

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