Is There a Difference Between Marketing and Sales?

SDRs should be able to create their own content strategy, which would be targeting a targeted audience. The idea that you're going to take your 23-year-old SDR profile and they're going to educate a CSO or a CFO is totally unrealistic. I think the intent of what most companies do today is far more driven toward converting someone into a meeting than educating an executive about why they should be looking at the world differently.