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20min chapter
#129: Anita Bhagwandas - Pitching And Crafting Viral Stories, Navigating ADHD, and Breaking Beauty Myths.
London Writers' Salon
Mastering the Art of Pitching in Beauty Journalism
This chapter explores the nuanced process of pitching ideas in the beauty industry, highlighting the importance of relationships with PR representatives and understanding cultural trends. The speaker shares their experiences in crafting effective pitches, emphasizing the need for thorough research, specificity, and engaging storytelling to resonate with audiences. Additionally, reflections on the creative process and personal narratives reveal how impactful articles can foster community dialogue around beauty standards and societal issues.
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