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The Art of Narrative in Advertising and Politics
This chapter examines how storytelling in advertising, particularly through the lens of Coca-Cola, elevates products beyond their tangible attributes. It also explores the impact of media narratives on political discourse, highlighting the consequences of polarization and the simplification of complex issues through comedic portrayals. The discussion warns against the dangers of propaganda and the need for a more nuanced understanding of political affiliations while emphasizing shared human compassion in the face of divisive narratives.