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67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02

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How to Maximize Your Ad Spending

If you're sewing a 50 k a c v product, and your funnel metrics make sense, then you should be able to space spend somewhere between 700 nd, 50 to 15 hundred a meeting. A lot of people don't think ithis way, or if they do, they back calculated into like aa, such a best case model that it doesn't actually make sense. If you win 20 % of s q o, then you can pay four and dollars per escuo. And if 50% of meetings convert to an sq o, you know that you can pay two thousand dollars per meeting. The second thing is optimizing landing page. Right now, i don't even have custom

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