189 - ABM Is Nothing New | Alphov & Lopez Podcast
GTM Live
00:00
What Should We Be Doing?
What we help companies do is start to a line on a helistic web site funnel that only is passing leaf to sails when they are phermographically qualified and have high intent. And then you optimize your marketing mix to drive more of those over time, because they're gon to have the highest wind rates,. The shortest sail cycles, the lowest custom acquisition cost and the most scale ability in your entire company. Most companies don't mark et there because they can't measure it. There's no tracking around it. It's where people are actually buying stuff. They enter intent channels like review sights, gogle am, wead aggregators, like software advice. You could pull intent
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