15min chapter

The Smylie Show cover image

A thorough restructuring of the PGA TOUR + Tiger splits with Nike

The Smylie Show

CHAPTER

PGA Tour Field and Marketing Challenges

The chapter discusses the field at the century tournament and the challenge of marketing niche sports without marketable superstars. It also examines the potential impact of non-star players winning major PGA TOUR events and the implications for the high-end players in the Player Impact Program.

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