Southwest Air Lines - What's the Difference Between Price and Value?

joe: You explore a number of real world ca studies in your book. Can you give us an example of one organization that you believe has been successful, you know, using the ideas and approaches that you suggest? Yes, i will. I herb kelliher who with his partner, started southwest rlines about forty five years ago. They've made a profit every year for over forty years. And as as near as i can tell, they still get it right on just about every facet of the business.