Mercedes's Partnership With Fingerprint's Dow Is Interesting

"This is a really interesting pathway to, hey, we want to be in this space. We are going to help provide funding to an interesting artist and provide something that we can partner with them," he says. "It feels like somebody spent a long time thinking about this." He adds: "I like that it's not as literal, which is also partly what makes it feel thoughtful because it's like Mercedes is a luxury brand"

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