EP 185 | John Collins - How Intercom leveraged content to drive adoption and increase retention
CHURN FM
00:00
What Role Did Content Play in Customer Success?
Ramp cards are the replacement to spend desk and others like those. Once you have a ramp card, you get all the software for free. So yeah, it's pretty compelling. George: What role did content play in this component of really trying to obviously one on the one end just acquiring customers? And then once you've actually acquired them, I'm assuming as well that’s the opportunity of focusing on them was maybe a lot larger than trying to acquire new customers.Yeah. The acquisition is generally you are great content with like to go after like CFOs or heads of finance or even the founder of the company. They're generally the person who go, hey, we
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