2min chapter

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Stop that A/B Test (and do this instead)

Rocketship.fm

CHAPTER

Product Lead Organization - What's the Difference?

The company went from a sales-driven approach to more of a product riven mentality. They want to build for the customer that we haven't yet met, they say. "If you want to be a product lid organization, then you need to have vision led product," says founder and CEO Scott Forstall.

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