5min chapter

TED Business cover image

How to write less but say more | Jim VandeHei

TED Business

CHAPTER

What Is a Data Telling Us?

Axios' data shows that more often than not, if you share a story on social media, you never read it. We're getting hit with all this information and I don't think our species was built to keep up with it. So what Axios is we thought about this and we said, listen, if the consumer's saying they want more information quicker and they're not going to spend that much time and you want to stay in journalism, what would you do? And our solution was what we call smart brevity. That people want essential content but they want it delivered efficiently as humanly possible. It took us 10 or 20 minutes to get readers to thank me for covering politics

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