ABM Mistakes You Can’t Afford to Make, with Greg Batchelor
B2B Growth
00:00
Intro
Exploring the return and significance of account-based marketing (ABM) in today's market, stressing the necessity of precision and intense targeting for successful outcomes. The guest reflects on their ABM experience, moving from sales to marketing in 2004 and underscoring the enduring effectiveness of ABM for reaching specific accounts.
Transcript
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