Donald miller, j j peterson and brandon harvey talk about the difference between branding and marketing. Branding is how you make people feel - it's a fine line to walk. Small businesses often fail because they don't answer basic questions such as what do you offer? What problem do you solve? How is it going to make my life better? How much does it cost? Until you basically answer those questions, branding is for the birds. It mans not going to t you any money. But now there are incredible opportunities becase of social meeting,. with insta, graham, with facebook, small companies can actually do a bit of branding without being really expensive.