How to Control Your Destiny

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The Utah Jazz are a small market team in Salt Lake and Utah, but they're growing fast. They decided to change their deal with the NBA Qualtrics so that all fans can watch games for free on over-the-air TV or through an app. The company has gone from one million people to 3.2 million by doing this.

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Today’s show:

Ryan Smith joins Jason to discuss buying the Utah Jazz while simultaneously prepping for an IPO (3:19), Qualtrics going from IPO prep to acquired to spin out IPO to a take-private in under five years (58:56), his thoughts on AI’s impact (49:12), and much more!

Time stamps:

(00:00) Qualtics Co-Founder Ryan Smith joins Jason

(3:19) Ryan’s decision to buy the Utah Jazz NBA team

(9:05) The Rudy Gorbet Utah Jazz deal

(12:05) Fin - Try Fin, Intercom's new AI customer support chatbot, at https://intercom.com/f

(12:46) The process of owning an NBA team while prepping for an IPO

(21:09) The impact of the midseason tournament

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(24:50) Providing a better user experience with free-to-watch games in Utah

(26:37) Paradigm shifts in media and building an NBA media giant

(36:10) The importance of going direct in media

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