4min chapter

This Week in Startups cover image

Ryan Smith on buying the Utah Jazz, evolving Qualtrics, AI’s early days, and more | E1782

This Week in Startups

CHAPTER

How to Control Your Destiny

The Utah Jazz are a small market team in Salt Lake and Utah, but they're growing fast. They decided to change their deal with the NBA Qualtrics so that all fans can watch games for free on over-the-air TV or through an app. The company has gone from one million people to 3.2 million by doing this.

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