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264 - Rory Sutherland Live at HUM London 2021

Maven Money Personal Finance Podcast

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Is There a Drawdown Facility for Young People?

In economic terms, it was identical to a pension where you turned up and said, sign up for this immediately. But because it was framed differently, and actually had this save more components to it, which was that, in other words, you never got poorer. It's just that your pay rises funded your retirement. People had a completely different emotional reaction to this. I also think, by the way, that if you want to sell pence and see up young people, you need to have, we need to go to government, cause this is a systemic problem. We can't solve it one brand at a time.

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