This interview has millions of views on Youtube but since it was EP #1 when I launched the podcast, let's just say a lot fewer people have listened to this on the audio podcast here. For that reason I'm republishing this classic! Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining everything you need to know.

Special Thanks to our sponsors!

Eight Sleep:
This episode is brought to you by Eight Sleep.
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. I HAVE A BIG ANNOUNCEMENT — CHOOSE YOUR FORM — THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer! If you sleep with someone every night like I do, you would normally have to compromise with your partner on temperature… But not with Eight Sleep. The Pod is the only sleep technology that dynamically cools and heats each side of the bed, to maintain the optimal sleeping temperature for what your body needs. With the pod, you can start sleeping as cool as 55°F or as hot as 110°F. You control everything with an app on your phone and it’s really easy. The result: Clinical data shows that Eight Sleep users experience up to 19% increase in recovery, up to 32% improvement in sleep quality, and up to 34% more deep sleep. The new Pod 3 enables more accurate sleep and health tracking with double the amount of sensors, delivering you the best sleep experience on Earth. The Pod is not magic, but it feels like it.

Go to https://eightsleep.com/BRY to start sleeping cool this Summer and save {a lot with my special code}. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.

Vimeo:
This episode is brought to by Vimeo…

I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:

It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended.
I use it to host / broadcast live events…
I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff.
Need a videographer, Creative director or editor? Vimeo let’s you post jobs or find creative professionals.

There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!

WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT

Support the show

It Was In The JPEG

Roid Rage

What Engineers Misunderstand About Shop Work

The AI-powered Podcast Player