Entering the Age of Supermarketers
Decoding AI for Marketing
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Embracing AI: Challenges and Change in Marketing
This chapter delves into the complexities of implementing AI-driven marketing strategies, highlighting the change management issues that arise as technology advances. It reflects on historical resistance to tech shifts and emphasizes the need for marketers to adapt their traditional approaches to remain competitive. Key insights include the importance of embracing AI as a partner in enhancing capabilities and fostering a mindset shift within organizations.
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