How can we apply what we know about client services sales to B2B sales? To SaaS sales? To small businesses? To traditional selling environments? It's easier than you think. This episode is about applying base principles of agency and client services sales to ALL KINDS OF SALES. How can you punch above your weight? How can you break through the noise of your competitors? How can you employ Richard's "Oprah" strategy? What can we learn from Owner Camp and other experiential offerings? How can you evolve and adapt? We get tactical this week baby!