Innovation 2.0: How Big Ideas Are Born
Hidden Brain
00:00
Entrepreneurial Trials: Lessons from a Water Delivery Business
This chapter narrates the early entrepreneurial experiences of a business owner in Mumbai who launched a lunch delivery service in the 1980s. It explores the significance of personal customer interactions and relationships in sustaining a business, while also detailing challenges faced when expanding operations. The narrative further examines the development of a water pump controller and the trials of customer service during crises, emphasizing the emotional and practical realities of entrepreneurship.
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