The Importance of Listening to Your Gut

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Firedation founder Ken Silverman says listen to your gut, not your gurus. Your brands is the touch points that every consumer sees - think about Firedation. What are consumers seeing with your brand? Like what touch points do you have? This is a critical part for you building not just a brand, but a big brand.

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Ken Moskowitz is an accidental pilot, father of five, has fostered 19 kids, is a career creative director turned serial entrepreneur, bestselling author, voice over actor, 3X cheater of death, and a hotel bathroom aficionado.

Top 3 Value Bombs:

1. Focusing on selling sets you up for failure because too many businesses are focused on the conversion. Creating a relationship with your customers is essential.

2. You can find the most valuable feedback from your customers because they will tell you everything that you need to know about your business.

3. Give without expectation of getting anything in return.

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