007: Change resistance, segmentation, & nurturing your audience
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
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The Importance of a Big Idea
A lot of entrepreneurs, they often operate from a position of fear. This is more money that I'm taking out of my bank account. This is less money for me. This is an added expense. And the right way to look at these things is that it's not an expense, it's an investment. A tool like AWPro Tools or Active Campaigns can be used correctly when embraced as marketing automation rather than simply email autoresponder.
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