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Acquisitions and Competition in Gaming
This chapter analyzes a recent $3.5 billion acquisition in the gaming industry and its implications for the Pokémon franchise and market dynamics. The discussion includes challenges of profitability, the risks of past failed mergers, and the unique position of combining major intellectual properties. It concludes by addressing competition between popular titles like Pokémon TCG and Pokémon Go, reflecting on how they can coexist and the strategies developers use to engage their communities.