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728: Uncovering the Hidden Elements that Influence Decisions with Eric Johnson

How to Be Awesome at Your Job

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Is Five the Right Number of Options?

If you want te make a good choice, it's probably reasen to reduce the number of options. If i give them too many options, that can result in a poorer choice because they may be more shallow in their valuation. So there are lots of cases where you want to give people variety, particularly don't know you. Well, yes, but i don't want to go like the new york city school system ives kids 769 different high schools they could choose between. That's a bit too many. Yea.

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