Why That Worked  – Presented by StoryBrand.ai cover image

#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad

Why That Worked – Presented by StoryBrand.ai

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Strategic Attention in Branding

This chapter delves into how brands can reduce consumer anxiety through effective positioning and messaging that resonates with current cultural issues. It emphasizes the concept of 'attention mining' to capture relevant moments and amplify connection with audiences. Through engaging examples, the discussion highlights the need for adaptability and innovative strategies in a competitive market.

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