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Ren Thorenway - What if We Could Rent the Dresses?
The co-founders of Ren Thorenway came up with the idea to rent DVF dresses. They met with her in New York, where she was not too thrilled about renting clothes and thought it would cannibalize retail sales. But they learned that a lot of her customers were in their 50s and 60s. That if we were to build a business that could make her relevant to put her products into the hands of women in their teens, 20s, 30s and 40s, that might be interesting to her or may want to work with us.