Dave Gerhardt is the Founder of Exit Five and a marketing leader known for helping scale some of the fastest-growing B2B SaaS companies. With a background that includes key roles at Drift and Privy.

In this episode, Dave shares his insights on building a powerful personal brand as a founder, the importance of differentiation in a crowded SaaS market, and why consistency and quality in content creation are essential. He also talks about leveraging audience feedback, the role of storytelling in marketing, and how to build a strong online presence and community that amplifies your brand message.

We get into:

- The Evolution of Founder Branding

- Differentiation in a Competitive Landscape

- Building a Personal Brand as a Founder

- Consistency and Quality in Content Creation

- Finding Your Niche and Standing Out

- Innovative Marketing Strategies for Founders

- Storytelling and Copywriting as Key Marketing Skills

Perfect for: Founders, marketers, and B2B SaaS leaders who actually want to move the needle and aren’t afraid to do things differently.

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Dave:

Dave's LinkedIn: https://www.linkedin.com/in/davegerhardt/

Exit Five: https://www.exitfive.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

00:00 The Evolution of Founder Branding

02:46 Differentiation in a Competitive Landscape

05:57 Building a Personal Brand as a Founder

08:50 The Importance of Consistency and Content Quality

11:50 Finding Your Niche and Standing Out

15:10 Leveraging Feedback and Signals for Growth

17:51 Creating a Unique Value Proposition

21:06 The Role of Community in Brand Building

28:51 Innovative Marketing Strategies for Founders

32:34 The Importance of Differentiation in SaaS

35:50 Iterative Learning and Customer Feedback

38:48 The Art of Storytelling in Marketing

44:48 Building an Online Presence and Community

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