Behind the Winning Idea – 'Dirt for Good'
The WARC Podcast
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The Evolution of Dirt Is Good
Holly Tati: I'm very curious whether dirt is good evolved in really concrete ways over the last two decades. Was there any noticeable turns or reinterpretations that are something that we should note? Rachel Rennard: The main I say evolution of dirt is good is that at the beginning it was very, I should say individualistic. So all the examples that we show of dirt being good were always to that very child getting dirty.
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