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20min chapter
#48: Strategy for Future Product Positioning with April Dunford
100 Product Strategies
Developing a Compelling Product Positioning Strategy
The chapter explores the process of creating a product positioning strategy by aligning marketing and product strategies to address customer pain points and offer unique value. It emphasizes the significance of adapting the positioning based on customer feedback and testing to achieve a distinct level for the product. Additionally, it discusses the challenges of balancing customer needs, product capabilities, and long-term vision while collaborating between product and strategy teams.
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