The Business of Content with Simon Owens cover image

How Libsyn plans to challenge Spotify for podcast dominance

The Business of Content with Simon Owens

00:00

Podcast Marketing

In the early days, we kind of had an open door. It's like, hey, anybody and everybody who ever wants to monetize, you know, come on in. But as we grew the business, really, what we found was there are certain criteria that podcasters needed to meet. And then a lot of these advertising networks, they said their basic criteria was a floor on downloads.

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