S1 E7: Allbirds Earnings / How To Scale A New Brand / Procurement - The Bacardi Example / Brands We Love
Limited Supply
00:00
You Need to Spend 200 Million Dollars a Year
When i was leaving native, our marketing budget woals, like, forty million dollars a year. But for some reason, these large scale campaigns where ada just focus on each part of ada is what they'd die by. So the first thing that we did was we posted on product hunt,. which i thought was really smart, because it got us 60 sales. And then you assign a 24 year old on your team to work with that 24 year old. That's how all these people out of 20 that are 24 years old that have marketing jobs on bumple get employed. It took him like a year tob like a, you know, from start to launch.
Transcript
Play full episode
