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The Audited Attention Graph of Every YouTube Video
Ingrid: I feel primal branding is such a game changer that a lot of, it's surprising actually that it's not talked about more. And this guy would say, up late every night, editing their family's videos and putting almost daily content up on YouTube. He would study the audited attention graph of every video for like a year and a half. It got to the point where he knew exactly how many seconds he could be on camera for before people would abandon the content.