How to Boost Ad Revenue in a Big Company

When you get into large companies, it becomes much harder to defend decisions that have some kind of money or data behind them. In apples case, they have done a really good job of boosting services revenue in which mostly means abstore revenue so far. If if the ceo refuses to do things that are obvious, like low hanging fruit to make more money, that wouldn't too many downsides, they would probably be replaced. I feel thankful that i'm in a position that i can make those choices.