How to Use the Word Touch Point to Help You Meet Goals

I'd like for more people to actually use the word touch point, but within the right context always again. I remember this is one of the buzzwords people tend to hate. We're not always in agreement with what we mean. But also, I've been out talking about conversion. And people wince when I say the word conversion and they think it's going to go away. It's just a buzzword. The basics of anything you do is conversion. He's helping people meet goals. That's really what we're doing. So across the board, web or app or anything, we're answering questions. How do we meet the need of this person? At this point in