59 - Facebook Ads in 2021 | Demand Gen Live S1 x27
GTM Live
00:00
Is Free Trial Back a Good Idea?
Gitana: Companies built around a system that doesn't work do it. He says free trials and demos are good for conversion rates, but they don't have enough juice at the top. If you're designing your marketing around sales organization, not customer, he says, this can lead to bad behavior. Gitana: It's hard to make this change as people become more aware of what is actually going on in their organizations.
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