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How to Avoid the Content Marketing Abyss
Takeaway number one is align your content and your offerings. This will help you not fall into the content marketing abyss that I talked about a lot in 10 things I hate about content marketing episode. Number two, takeaway number two is all about how I was willing to experiment when my first idea failed. Take away number three is to take away how I promote free things. So we're going to add in a brand new takeaway at the very end.