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Do Sonic logos actually work?
Marketing Against The Grain
How to Use Sound to Stand Out From the Crowd
Insurance companies and banking are among the industries most likely to use sonic logos. A consulting firm says three quarters of companies that have sonic logos do not use any words, which include the company's name. Data crunched by sound out shows that it's twice as effective to have your name being said in the sonic logo.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode