Snow day anecdote and episode setup

This week, we’re diving into the fascinating shift happening in the online course industry, spotlighting Amy Porterfield's recent decision to close her Digital Course Academy. As we unpack this change, we explore how more entrepreneurs are gravitating towards community and accountability rather than solitary course completion.

I’ve seen this trend myself in my own business, where I’m focusing more on intimate group learning experiences that foster engagement and support.

We also chat about the importance of staying aware of what’s happening in our industries and how that can influence our own strategies for growth.

So, grab your snow shovels—or just a cozy drink—and let’s get into the nitty-gritty of evolving business models and the joy of doing what we love!

Louise opens the discussion with a light-hearted anecdote about the recent snowfall, which provided a rare opportunity for her family to build snowmen. This cheerful moment sets the tone for a deeper conversation about the evolving landscape of online business coaching, particularly in the realm of LinkedIn and digital courses.

Drawing from her experiences, Louise reflects on the recent announcement by Amy Porterfield regarding the closure of her popular Digital Course Academy. This pivot reflects a broader trend in the online education space, where more entrepreneurs are seeking personalized support rather than traditional course formats.

Louise emphasizes the importance of community and accountability, noting that her own accelerator program is filling up as more people seek guidance in their business journeys.

As she draws parallels between her journey and Amy's, Louise invites listeners to consider how they can also adapt and thrive in their industries by paying attention to the shifts happening around them.

Transitioning into the heart of the episode, Louise discusses the significance of adaptation in business. She highlights Amy's new focus on helping established female entrepreneurs scale their revenues, a move she finds particularly interesting. Louise has been following Amy's work since 2017 and feels a resonance with this shift towards collaborative growth. She believes that the online space is moving away from solitary learning and towards community-driven success.

This insight resonates deeply, especially as Louise reflects on her own experiences with past programs that didn’t quite meet her expectations. Sharing how she values small group interactions, Louise underscores her commitment to providing a supportive environment for her clients, which she believes is crucial for long-term success.

As the episode concludes, Louise encourages listeners to actively engage with their networks and observe the changes and innovations within their industries. She stresses the importance of continuous learning and adaptation, using her own business evolution as a case study.

I invite you to check out our next cohort at https://www.louisebrogan.com/mastermind

Takeaways:

1. Louise Brogan emphasizes the importance of leveraging LinkedIn and video for B2B success in a unique way.
2. Amy Porterfield's recent shift from selling courses to offering personalized support reflects a broader trend in online education.
3. In today's business landscape, accountability and direct interaction are becoming more valued than self-paced courses.
4. The podcast encourages listeners to stay informed about industry trends and their peers for continuous improvement.

Links referenced in this episode:

1. louisebrogan.com/mastermind
2. calendly.com/louisebrogan