The Challenges of Starting a Company

Sally Kohn: I think it just depends on the situation. We went through, you know, many years of sort of evolving the business and sort of like had a period of struggle before we launched the boxes. The catalyst for launching the boxes, I think in large part was the fact that we were actually struggling. And even the boxes themselves, like the week one was amazing,. But month two to eight or nine was nerve-wracking.

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