It can get complicated with these subscription businesses. Our industry moved from selling a contract one time every three years to all these people putting their credit cards ins and envoicing. It's gott supercomplicated in many ways, right? Absolutely. And in you're touching on lige. That's why mentioning revrec revenue recognition. What does it mean? Revenue recognition? Ye, xplain what that means? Ye. Wawerer, it basely means you recognize revenue during the time period where you deliver the service, not when you actually book a sale....