
76. Change My Mind: Using “Pre-suasion” to Influence Others
Think Fast Talk Smart: Communication Techniques
The Power of Framing: Influence through Signage
This chapter delves into the effects of 'pre-suasion' on influencing behavior, using a case study from the Arizona petrified forest. It highlights how the framing of messages can impact actions, showing that emphasizing individual responsibility can curb negative behaviors like theft.
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